Thursday, May 19, 2011

Kathryn Schulz: On Being Wrong


"Most of us will do anything to avoid being wrong. But what if we're wrong about that? "Wrongologist" Kathryn Schulz makes a compelling case for not just admitting but embracing our fallibility."


(click here) for a lesson on this TED Talk
or
http://www.osk-ymca-intl.ed.jp/users/smondy/Kathryn Schulz being wrong .doc

Dan Barber: How I fell in love with a fish


"Chef Dan Barber squares off with a dilemma facing many chefs today: how to keep fish on the menu. With impeccable research and deadpan humor, he chronicles his pursuit of a sustainable fish he could love, and the foodie's honeymoon he's enjoyed since discovering an outrageously delicious fish raised using a revolutionary farming method in Spain."
TED Conferences
http://www.ted.com/talks/dan_barber_how_i_fell_in_love_with_a_fish.html

(click here) for a lesson on this TED Talk
or
http://www.osk-ymca-intl.ed.jp/users/smondy/fish farming in spain.doc

Thursday, December 2, 2010

Rory Sutherland: Life lessons from an ad man | Video on TED.com


Rory Sutherland: Life lessons from an ad man | Video on TED.com
"Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life."
http://www.ted.com/talks/lang/eng/rory_sutherland_life_lessons_from_an_ad_man.html

i.(click here) Lesson made for this TED Talk
or
http://www.osk-ymca-intl.ed.jp/users/smondy/Rory Sutherland Life lessons .doc

ii.
(click here) Notes made by Steven Mondy from the lecture
Notes also available at:
http://www.osk-ymca-intl.ed.jp/users/smondy/notesonTEDRorySutherland.doc