Rory Sutherland: Life lessons from an ad man | Video on TED.com
"Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life."
http://www.ted.com/talks/lang/eng/rory_sutherland_life_lessons_from_an_ad_man.html
i.(click here) Lesson made for this TED Talk
or
http://www.osk-ymca-intl.ed.jp/users/smondy/Rory Sutherland Life lessons .doc
ii.(click here) Notes made by Steven Mondy from the lecture
Notes also available at:
http://www.osk-ymca-intl.ed.jp/users/smondy/notesonTEDRorySutherland.doc
